Lanyards Buying Guide

Lanyards Buying Guide

Shop Promotional Lanyards


Why Buy Promotional Lanyards?

Outside of a flashing sign, few promotional items provide as much visibility for your logo or message than custom lanyards.

Lanyards are cords or straps, worn around the neck, that allow important items to be carried comfortably. They have become the preferred means for anyone who must wear ID badges, like employees or trade show attendees and vendors, to display their identification, as they won’t poke holes in clothing (or skin!) like old-school badges. Many people also use lanyards as a convenient way to carry keys, cell phones, and other necessities that weigh down the pockets.

Functional and convenient, custom lanyards are everywhere, worn every day right at potential customers’ eye-level. Best of all, a personalized lanyard provides a long, wide printable surface where your logo can be displayed repeatedly or your message can be as long as you want. Talk about visibility!

Deluxe offers a wide selection of promotional lanyards, ID badge holders, and eyewear retainers in a variety of materials, sizes, colors, and economical prices.

This guide will next discuss the different materials available for custom lanyards before moving onto describing the varying clips you can use on your lanyards. Finally, we’ll go over the ordering process, including the things you’ll need to watch out for when ordering.

Promotional Lanyard Materials


For those who prefer cotton or denim, we offer personalized lanyards in those materials. Soft and pliable, these lanyards offer the same long and visible print area for your brand, company, or event’s name to appear as many times as you like.

Elastic Lanyards

If you’re looking for something a bit different, we offer great-looking promotional lanyards in vinyl and neoprene, as well as stretchy elastic lanyards. All of these materials will take your personalized imprint with no compromise in quality or effectiveness.


For added eye-catching appeal, we have custom lanyards in reflective versions that will display your message to terrific effect.

Cord lanyards

An attractive alternative to our strap lanyards are promotional cord lanyards which utilize a sliding cinch button that displays your logo right where others can see it.

Promotional Lanyard Clip Types

The variety of material for your personalized lanyards is only part of the equation. Depending on your intended use, whether as ID badge holders or as convenient carriers for keys or cell phones, you’ll want to choose from our wide selection of clips. You can equip your custom lanyard with a bulldog clip, which will clamp securely to badges or badge pockets, a swivel hook, which will hold onto a perforated badge pocket or a key ring without tangling, a metal split ring for keys, or a handy loop for holding cell-phones, pagers, or pens for easy access. Each of our lanyard listings includes the types of clip available, so you can maximize functionality as well as promotional impact.

How to Buy Promotional Lanyards

Given our vast selection of promotional lanyards and eyewear retainers, it can be a pretty daunting task to choose between them. Here are some of the things you’ll want to consider when browsing:


It’s a good idea to assess how your custom lanyards will be used. If the purpose of the lanyard is as an ID badge carrier for employees or trade-show personnel and guests, then there is a lot of leeway in the width of strap you select. For heavier objects, such as keys or cell phones, the wider the strap the better for optimal comfort. Also, many of our lanyards come with a plastic or Velcro breakaway feature that will make putting the lanyard on or taking it off easier.

It is also important to know that Deluxe’s selection of transparent ID badge pockets is sold separately, so if you plan to use your promotional lanyard for that purpose, be sure to click on “ID badge holders” before you check out.

Item Colors

Deluxe carries custom lanyards in just about any color you can think of, such as Black, Blue, and Red. We even have Camouflage-colored lanyards! To filter your search by a certain color, make sure to use the Item Colors filter when browsing our selection of lanyards.

Manufacturer Location

If you’re a business that prides itself in working with American business partners, we recommend that you review our selection of American-made lanyards. You can also filter your search results to view only those lanyards made in America by employing the Made In filter at any time during your search. Alternatively, American-made items are also denoted by a Stars-and-Stripes icon on products results pages.


Lanyards from Deluxe are generally imprinted either through a silk-screen process or through dye-sublimation. Other artwork options may be available for certain lanyards, so make sure to read the item description carefully when reviewing your item.

The advantage of custom lanyards over many other promotional products is the length of the strap, which provides an ample surface for a lengthy message or for your logo to appear many times. Depending on the size of text and graphics you want to display, you have a great selection of widths to choose from. One thing to keep in mind is that a few of our personalized lanyards may shrink about 1/8” during the drying process – you’ll find an advisory to that effect on those product pages, along with our recommendation to consider ordering the next size lanyard to make sure your message is as big as you want it.

Production Time

Under normal production conditions, your order of promotional lanyards can be completed within 3 weeks of your placing it. Please be advised that this is a best-guess estimate based on all lanyards; some may take less time, whereas others may take a little longer. Each order is unique and poses its own challenges. That said, we are committed to making sure that you are completely satisfied with your order.

The key to ensuring a quick turnaround for your order is having your artwork in vector format and a valid credit card. Remember, we do not begin send your order to manufacturing until we have your final art approval, so be sure to approve your virtual proof once you’ve received it.

If you are under a time crunch, remember to use the Production Time filter to view lanyards that can be produced within a certain timeframe. If you need the lanyards as soon as possible, make sure to review our selection of FREE 24 hour rush production lanyards. You can also use the Free Rush Production filter to view these items during your search.


The minimum quantity for most lanyards available through the Deluxe catalog is 100 pieces, but there are a handful of lanyards that necessitate only 50 pieces for an order. That said, there are also some lanyards that require a minimum order of 250 pieces, so make sure to review the item description closely to see how many lanyards you will need to order.

Finally, many lanyards are only available in incremental quantities, so make sure to check to see whether that’s the case on the lanyard you’re looking at.

Ready to order some custom lanyards? Have a question about this product? Please contact us. We can take your order over the phone or answer any questions you may have.